Comments on: Quality or Cost? http://bluedogwebservices.com/quality-cost/?utm_source=rss&utm_medium=rss&utm_campaign=quality-cost BlueDog Web Services Thu, 26 Jan 2012 21:06:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Álvaro Degives-Más http://bluedogwebservices.com/quality-cost/#comment-403 Álvaro Degives-Más Fri, 16 Oct 2009 04:52:42 +0000 http://bluedogwebservices.com/?p=362#comment-403 Price matters. It's what made China an industrial giant. It operates on a very simple premise: <em>if I can deliver you roughly the same product but at 80% of its quality, but at half the price or even less than our key competitor asks, why would you rob your own pocket?</em> Price obviously isn't the only thing that matters, but it's a whopping big part of the purchase decision. It's still very much about getting a sound mix of the quintessential four Ps of product, placement, promotion, and price. That, and the almighty 80-20 rule. Focus on the big chunks of meat, wherever you see it. Quality is very nice (and who really hates good quality?) but in the end you have to give your customer a choice of only two out of the following three: high quality, speedy service, or cheap price. Especially in these times, "cheap" is an almost inevitable choice - whether us product quality freaks like it, or not. Price matters. It’s what made China an industrial giant. It operates on a very simple premise: if I can deliver you roughly the same product but at 80% of its quality, but at half the price or even less than our key competitor asks, why would you rob your own pocket?

Price obviously isn’t the only thing that matters, but it’s a whopping big part of the purchase decision. It’s still very much about getting a sound mix of the quintessential four Ps of product, placement, promotion, and price.

That, and the almighty 80-20 rule. Focus on the big chunks of meat, wherever you see it. Quality is very nice (and who really hates good quality?) but in the end you have to give your customer a choice of only two out of the following three: high quality, speedy service, or cheap price. Especially in these times, “cheap” is an almost inevitable choice – whether us product quality freaks like it, or not.

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